Case Studies in Crisis Communication : International Perspectives on Hits and Misses.

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Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: George, Amiso M.
Otros Autores: Pratt, Cornelius B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2012.
Temas:
Communication, International > Case studies.
Crisis management > Case studies.
Public relations > Management > Case studies.
Social media.
Acceso en línea:Texto completo
Descripción
Sumario:Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world reg.
Notas:Chile: The 2010 Chilean Mining Accident: The Triumph of Transparency and Calm Leadership: Emmanuel C. Alozie.
Descripción Física:1 online resource (566 pages)
ISBN:9780203190661
0203190661

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