Public Relations as Activism : Postmodern Approaches to Theory & Practice.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holtzhausen, Derina R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Colección:Routledge communication series.
Temas:
Public relations.
Social movements.
Political participation.
Public Relations
Relations publiques.
Mouvements sociaux.
Participation politique.
public relations.
social movements.
Social movements
Public relations
Political participation
Management.
Sociology & Social History.
Business & Economics.
Social Sciences.
Social Change.
Management Styles & Communication.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PUBLIC RELATIONS AS ACTIVISM Postmodern Approaches to Theory & Practice; Copyright; Contents; Preface; 1 Postmodernity, Postmodernism, and Public Relations; 2 Postmodern Ethics as a Foundation for Public Relations Activism; 3 A Postmodern View of Public Relations History; 4 Power and the Public Relations Function; 5 Public Relations and the Postmodern Turn in Organization Theory; 6 Public Relations Knowledge and Research in Postmodernity; 7 Activism as the Postmodern Agency of Public Relations; Notes; Bibliography; Index.

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