Public Relations as Activism : Postmodern Approaches to Theory & Practice.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holtzhausen, Derina R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Colección:Routledge communication series.
Temas:
Public relations.
Social movements.
Political participation.
Public Relations
Relations publiques.
Mouvements sociaux.
Participation politique.
public relations.
social movements.
Social movements
Public relations
Political participation
Management.
Sociology & Social History.
Business & Economics.
Social Sciences.
Social Change.
Management Styles & Communication.
Acceso en línea:Texto completo
Descripción
Sumario:This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
Descripción Física:1 online resource (289 pages)
ISBN:9780203819098
0203819098

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