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Branding Post-Communist Nations : Marketizing National Identities in the ""New"" Europe.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation brandin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Colección: | Routledge research in cultural and media studies.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a JN96.A58 B73 2012 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Kaneva, Nadia. | |
| 245 | 1 | 0 | |a Branding Post-Communist Nations : |b Marketizing National Identities in the ""New"" Europe. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2011. | ||
| 300 | |a 1 online resource (260 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Research in Cultural and Media Studies | |
| 505 | 0 | |a Front Cover; Branding Post-Communist Nations; Copyright Page; Contents; List ofFigures; Preface; Part I: Promises and Problems of Post-Communist Nation Branding; 1. Nation Branding in Post-Communist Europe: Identities, Markets, and Democracy: Nadia Kaneva; 2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe: Gerald Sussman; 3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World: Robert A. Saunders; Part II: Agents, Institutions, Practices; 4. Redesigning a Nation: Welcome to E-stonia, 2001-2018: Sue Curry Jansen. | |
| 505 | 8 | |a 5. Who Can Play This Game?: The Rise of Nation Branding in Bulgaria, 2001-2005: Nadia Kaneva6. Toward Corpo-Nationalism: Poland as a Brand: Paweł Surowiec; Part III: Representations, Mediations, Narrations; 7. Branding Slovenia: "You Can't Spell Slovenia Without Love . . .": Zala Volčič; 8. Vampire Branding: Romania's Dark Destinations: Alice Bardan and Anikó Imre; 9. One Nation, One Brand?: Nation Branding and Identity Reconstruction in Post-Communist Hungary: László J. Kulcsár and Young-ok Yum. | |
| 505 | 8 | |a 10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and Exit: Branislava (Brana) MijatovićContributors; Index. | |
| 520 | |a Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 651 | 0 | |a Europe, Eastern |x Politics and government |y 1989- | |
| 650 | 0 | |a Nationalism |z Europe, Eastern. | |
| 650 | 0 | |a Political culture |z Europe, Eastern. | |
| 651 | 6 | |a Europe de l'Est |x Politique et gouvernement |y 1989- | |
| 650 | 6 | |a Nationalisme |z Europe de l'Est. | |
| 650 | 7 | |a Politics and government |2 fast | |
| 650 | 7 | |a Nationalism |2 fast | |
| 650 | 7 | |a Political culture |2 fast | |
| 651 | 7 | |a Eastern Europe |2 fast | |
| 648 | 7 | |a Since 1989 |2 fast | |
| 758 | |i has work: |a Branding post-communist nations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGV4KrkKPPpcVJgBjG7htq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kaneva, Nadia. |t Branding Post-Communist Nations : Marketizing National Identities in the ""New"" Europe. |d Hoboken : Taylor & Francis, ©2011 |z 9780415882750 |
| 830 | 0 | |a Routledge research in cultural and media studies. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=958245 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL958245 | ||
| 938 | |a YBP Library Services |b YANK |n 3653185 | ||
| 994 | |a 92 |b IZTAP | ||