Online consumer behavior : theory and research in social media, advertising, and e-tail /

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Close, Angeline G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2012.
Temas:
Consumer behavior.
Internet marketing.
Electronic commerce > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Commerce électronique > Aspect psychologique.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
COMPUTERS > Electronic Commerce.
Consumer behavior
Internet marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword
  • About the editor
  • About the contributors
  • Section I. Consumers' online identity
  • 1. Snapshots of the self: exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten
  • 2. Source characteristics in online shopping: do avatar expertise, similarity, and attractiveness affect purchase outcomes? / David G. Taylor and Iryna Pentina
  • 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel
  • Section II. Social media, blogs, and privacy issues
  • 4. Managing new media: tools for brand management in social media / Elsamari Botha and Adam J. Mills
  • 5. Consumer activism through social media: carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera
  • 6. Authenticity in online communications: examining antecedents and consequences / Lauren I. Labrecque, Shabnam H.A. Zanjani, and George R. Milne
  • 7. Web 2.0 and consumers' digital footprint: managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne
  • Section III. Online advertising and online search behavior
  • 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt
  • 9. Advertising versus invertising: the influence of social media B2C efforts on consumer attitudes and brand relationships / Adriana M. Bóveda-Lambie and Neil Hair
  • 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman
  • Section IV. E-tail consumer behavior and online channels
  • 11. Exploring hybrid channels from the customer perspective: offering channels that meet customers' changing needs / Angela Hausman
  • 12. Consumer trust and loyalty in e-tail / Cuiping Chen, Matthew O'Brien, and Lin Guo
  • 13. Toward a theory of consumer electronic shopping cart behavior: motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.

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