Online consumer behavior : theory and research in social media, advertising, and e-tail /

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Close, Angeline G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2012.
Temas:
Consumer behavior.
Internet marketing.
Electronic commerce > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Commerce électronique > Aspect psychologique.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
COMPUTERS > Electronic Commerce.
Consumer behavior
Internet marketing
Acceso en línea:Texto completo
Descripción
Sumario:Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Descripción Física:1 online resource (xxxiii, 366 pages) : illustrations
Bibliografía:Includes bibliographical references and indexes.
ISBN:9780203123911
0203123913
9781136342226
1136342222
9781136342172
1136342176
9781136342219
1136342214
9781138107557
1138107557
9786613641847
6613641847
1280664916
9781280664915

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