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Strategic Analysis : Processes and Tools.
In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken : Francis,
Taylor & amp ;
2011.
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| Colección: | Routledge research in strategic management.
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| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Strategic Analysis; Copyright Page; Contents; List of Tables; List of Figures; Introduction; 1. Planning Strategy; 2. Quantitative Tools of Strategic Analysis; 3. Qualitative Tools of Strategic Analysis; 4. The Competitive Structure; 5. Scenario Analysis; 6. Competitive Analysis; 7. Analysis of Impacts; Bibliography; Index.