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121121s2011 enk o 000 0 eng d |
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|a EBLCP
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|a 968014650
|a 969016722
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|a 9781847199010
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|a 1847199011
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|b BV044166762
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|a DEBSZ
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|a (OCoLC)797916464
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|a TK5105.884 .D38 2011
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|a 006.7
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|a UAMI
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|a David, Michael.
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|a WordPress 3 Search Engine Optimization.
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|a Birmingham :
|b Packt Pub.,
|c 2011.
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300 |
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|a 1 online resource (605 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
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|2 rdacarrier
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|a text file
|2 rda
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|a WordPress 3 Search Engine Optimization; WordPress 3 Search Engine Optimization; Credits; Foreword; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. Getting Started: SEO Basics; Introducing SEO; Improving your rank on all search engines; Exploring the changing nature of search engines.
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|a Understanding a search engine's inner workingPreparing the index; Querying the index; Exploring on-page search ranking factors; Weighing search factors; Understanding the search algorithm; Ranking factor: body content; Serious ranking power: title tags and meta tags; Using heading tags (h1, h2, h3); Optimizing code quality and load speed; Menus, internal navigation, and link structure; Image filenames and alt tags; Text attributes: bold, italics, and underline; Ranking factor: high page count; Fodder for search engines: fresh content; Using the subtle power of outbound links.
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|a Understanding off-page ranking factorsLinks are the power; Creating natural links; Avoiding over-optimization; Converting visitors to customers: the third spoke of SEO; Creating conversion-based websites; Summary; 2. Customizing WordPress Settings for SEO; Setting goals for your business and website and getting inspiration; Analyzing your audience; Determining the goal of your website; Following the leaders; Gauging competition in the search market; Knowing what WordPress already does for your SEO; Understanding WordPress' economical architecture; Building large sites quickly with WordPress.
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|a Earning respect with search enginesLeveraging WordPress' blogging capabilities; Displaying RSS feeds; Finding your RSS feed; Promoting your RSS feed; Automatically creating descriptive URLs with WordPress permalinks; Creating reliable, text-based navigation; Engaging visitors with built-in collaboration, contribution, and community building; Employing user roles to get your team involved; Improving ranking with user comments; Using update services; Understanding what WordPress doesn't do for your SEO; Tackling duplicate content within WordPress.
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|a Overcoming landing page customization limitationsUnderstanding limitations on page-by-page navigation; Summary; 3. Researching and Working with Keywords; Building your site's foundation with keyword research; Understanding relevance and the effect of short-tail and long tail keywords; Developing a powerful long tail search strategy; Researching keyword search volume with online keyword tools; Google's SKtool; SEO Book's free keyword tool; Google Insights; Online keyword tool: Wordtracker's free keyword tool; Identifying and developing your keywords.
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|a Gathering keywords: Thinking about your customer's (imperfect) intent.
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520 |
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|a Optimize your website for popularity with search engines.
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588 |
0 |
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|a Print version record.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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630 |
0 |
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|a WordPress (Electronic resource)
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630 |
0 |
7 |
|a WordPress (Electronic resource)
|2 fast
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758 |
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|i has work:
|a WordPress 3 search engine optimization (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH789rkhTwG4YBwFjK8HYd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
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|i Print version:
|a David, Michael.
|t WordPress 3 Search Engine Optimization.
|d Birmingham : Packt Publishing, ©2011
|z 9781847199003
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856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=950549
|z Texto completo
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938 |
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994 |
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