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Essential concepts of cross-cultural management : building on what we all share /

The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing thr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beer, Lawrence A.
Autor Corporativo: Business Expert Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
International business collection.
Business Expert Press digital library.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Beer, Lawrence A. 
245 1 0 |a Essential concepts of cross-cultural management :  |b building on what we all share /  |c Lawrence A. Beer. 
250 |a 1st ed. 
260 |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2012. 
300 |a 1 online resource (xiv, 177 pages) 
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490 1 |a International business collection,  |x 1948-2760 
500 |a Title from PDF title page (viewed June 28, 2012). 
500 |a Part of: 2012 digital library. 
504 |a Includes bibliographical references (pages 169-172) and index. 
505 0 |a Introduction -- Section 1. The basics of culture -- 1. What is culture, where does it come from? -- 2. Culture and the commercial interloper -- 3. Approaches to cross-cultural understanding -- Section 2. Analyzing cross-cultural determinants -- 4. The Janus pedagogy -- 5. Filtering the cultural determinant milieu -- Section 3. Putting it all together -- 6. Cultural navigation techniques -- 7. Final thoughts -- Notes -- Bibliography of recommended cases on cross-cultural studies. 
520 3 |a The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. In the modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skill sets lest they travel on feet of clay. Most academic texts and encased individual chapters targeting business students are awash with a confusing maze of intersecting theoretical-based value determinants to define and characterize cultural differences. On the other side of the culture subject are multitudes of guidebooks for executives led by the popular series Kiss, Bow or Shake Hands highlighting disparities as one does business in countless singular societies around the world. Both approaches center on memorizing collections of applied principles and/or factual orientations. A more concise, simple, and practical approach is required that cuts through the complicated cultural matrix. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a International business enterprises. 
650 0 |a Intercultural communication. 
650 0 |a Globalization. 
650 6 |a Entreprises multinationales. 
650 6 |a Mondialisation. 
650 7 |a globalism.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x International  |x General.  |2 bisacsh 
650 7 |a Globalization  |2 fast 
650 7 |a Intercultural communication  |2 fast 
650 7 |a International business enterprises  |2 fast 
653 |a International business 
653 |a globalization 
653 |a cultural anthropology 
653 |a cultural determinants 
653 |a cultural dimensions 
653 |a international trade 
653 |a cultural diversity 
653 |a cultural encounters 
710 2 |a Business Expert Press. 
776 0 8 |i Print version:  |a Beer, Lawrence.  |t Essential concepts of cross-cultural management.  |b 1st ed.  |d New York, N.Y. : Business Expert Press, 2012  |z 9781606493892  |w (OCoLC)815605043 
830 0 |a 2012 digital library. 
830 0 |a International business collection.  |x 1948-2760 
830 0 |a Business Expert Press digital library. 
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