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The Chinese Transformation of Corporate Culture.
In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case stu...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Taylor & Francis
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Acknowledgements; Introduction: the corporate culture phenomenon in China; PART A The theory and politics of corporate culture in China; 1 Corporate culture in China: official and academic interpretations; 2 Following or re-drawing the party line? Large Chinese firms transforming their cultural values; PART B Techniques and vehicles for transforming corporate culture; 3 Corporate culture propaganda campaigns: techniques for implementing positive cultural values within Chinese firms
- 4 Corporate magazines as a vehicle for promoting corporate culture and cultivating employees5 Leading by example: CEOs, moral leadership, and the promotion of corporate (and ""Chinese") culture; 6 Corporate culture and incentive systems: Haier and Huawei; Conclusion: a hybrid socialist corporate culture (with Chinese characteristics)?; Notes; Bibliography; Index