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Magento 1.3 Sales Tactics Cookbook.
Solve real-world Magento sales problems with a collection of simple but effective recipes.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Magento 1.3 Sales Tactics Cookbook; Magento 1.3 Sales Tactics Cookbook; Credits; About the Author; About the Reviewer; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. Attracting Visitors; Introduction; Adding meta information; Getting ready; How to do it ... ; How it works ... ; Meta information and search sites; Tips for using the most productive keywords, description, and title; There's more ... ; Webmasters/Site owners help; Changing a site title and description; Researching keywords.
- Optimizing images for search enginesHow to do it ... ; How it works ... ; There's more ... ; Using title prefix or suffix to add the store name to page titles; How to do it ... ; How it works ... ; There's more ... ; Generating a site map; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Configuring Magento to automatically refresh the site map; Getting ready; How to do it ... ; How it works ... ; 2. Placing Products on Shopping Sites; Placing products on shopping sites: One at a time; The shopper's experience; Getting ready; How to do it ... ; How it works ...
- Uploading products to Google BaseGetting ready; How to do it ... ; How it works ... ; 3. Driving Visitors to Your Product Pages; Introduction; Creating a basic landing page; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Adding a products block to a landing page; How to do it ... ; How it works ... ; There's more ... ; Ideas for static pages; Fun pages; Informative pages; About pages; The About Us page; The Customer Service page; 4. Making the Sale by Optimizing Product Pages; Adding custom options; How to do it ... ; How it works ... ; There's more ...
- Adding videos, links, and other HTML to product pagesHow to do it ... ; How it works ... ; There's more ... ; Optimizing product images; Getting ready; How to do it ... ; How it works ... ; Telling a story with product images; How to do it ... ; How it works ... ; Changing the layout of a product page; How to do it ... ; How it works ... ; Special pricing; How to do it ... ; 5. Increasing the Sale; Upselling; Getting ready; How to do it ... ; How it works ... ; Related products; Getting ready; How to do it ... ; How it works ... ; Custom options; How to do it ... ; Cross-sells; Getting ready; How to do it ...
- Quantity discountsHow to do it ... ; Offering free shipping; Getting ready; How to do it ... ; Advertising free shipping in the shopping cart side block; Getting started; How to do it ... ; 6. Offering and Advertising Promotions; Creating a catalog price rule; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Creating a shopping cart price rule and coupon; Getting ready; How to do it ... ; Creating a clearance category; Getting started; How to do it ... ; How it works ... ; 7. Engage Your Customers; Customizing transactional e-mails: Enable customers to opt into receiving newsletter.