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Magento 1.3 Sales Tactics Cookbook.

Solve real-world Magento sales problems with a collection of simple but effective recipes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rice, William
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Birmingham : Packt Pub., 2010.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Rice, William. 
245 1 0 |a Magento 1.3 Sales Tactics Cookbook. 
260 |a Birmingham :  |b Packt Pub.,  |c 2010. 
300 |a 1 online resource (447 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Magento 1.3 Sales Tactics Cookbook; Magento 1.3 Sales Tactics Cookbook; Credits; About the Author; About the Reviewer; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. Attracting Visitors; Introduction; Adding meta information; Getting ready; How to do it ... ; How it works ... ; Meta information and search sites; Tips for using the most productive keywords, description, and title; There's more ... ; Webmasters/Site owners help; Changing a site title and description; Researching keywords. 
505 8 |a Optimizing images for search enginesHow to do it ... ; How it works ... ; There's more ... ; Using title prefix or suffix to add the store name to page titles; How to do it ... ; How it works ... ; There's more ... ; Generating a site map; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Configuring Magento to automatically refresh the site map; Getting ready; How to do it ... ; How it works ... ; 2. Placing Products on Shopping Sites; Placing products on shopping sites: One at a time; The shopper's experience; Getting ready; How to do it ... ; How it works ... 
505 8 |a Uploading products to Google BaseGetting ready; How to do it ... ; How it works ... ; 3. Driving Visitors to Your Product Pages; Introduction; Creating a basic landing page; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Adding a products block to a landing page; How to do it ... ; How it works ... ; There's more ... ; Ideas for static pages; Fun pages; Informative pages; About pages; The About Us page; The Customer Service page; 4. Making the Sale by Optimizing Product Pages; Adding custom options; How to do it ... ; How it works ... ; There's more ... 
505 8 |a Adding videos, links, and other HTML to product pagesHow to do it ... ; How it works ... ; There's more ... ; Optimizing product images; Getting ready; How to do it ... ; How it works ... ; Telling a story with product images; How to do it ... ; How it works ... ; Changing the layout of a product page; How to do it ... ; How it works ... ; Special pricing; How to do it ... ; 5. Increasing the Sale; Upselling; Getting ready; How to do it ... ; How it works ... ; Related products; Getting ready; How to do it ... ; How it works ... ; Custom options; How to do it ... ; Cross-sells; Getting ready; How to do it ... 
505 8 |a Quantity discountsHow to do it ... ; Offering free shipping; Getting ready; How to do it ... ; Advertising free shipping in the shopping cart side block; Getting started; How to do it ... ; 6. Offering and Advertising Promotions; Creating a catalog price rule; Getting ready; How to do it ... ; How it works ... ; There's more ... ; Creating a shopping cart price rule and coupon; Getting ready; How to do it ... ; Creating a clearance category; Getting started; How to do it ... ; How it works ... ; 7. Engage Your Customers; Customizing transactional e-mails: Enable customers to opt into receiving newsletter. 
520 |a Solve real-world Magento sales problems with a collection of simple but effective recipes. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Electronic commerce. 
650 0 |a Open source software. 
650 0 |a Teleshopping. 
650 6 |a Commerce électronique. 
650 6 |a Logiciels libres. 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Open source software  |2 fast 
650 7 |a Teleshopping  |2 fast 
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776 0 8 |i Print version:  |a Rice, William.  |t Magento 1.3 Sales Tactics Cookbook.  |d Birmingham : Packt Publishing, ©2010  |z 9781849510127 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=944957  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL944957 
994 |a 92  |b IZTAP