Cargando…
Strategic Marketing in Tourism Services.
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Group Pub.
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Strategic Marketing in Tourism Services; Copyright Page; Acknowledgements; Contents; About the Editors; About the Authors; List of Contributors; Preface; Introduction to Strategic Marketing in Tourism; The Unique Features of the Tourism Industry and Tourism Services; The Necessity of Employing Strategic Marketing in Tourism; Applying Strategic Marketing in Tourism; Developing a Global Strategy in Tourism; Conclusion; References; Part I
- Target Marketing; 1. Target Marketing and Its Application to Tourism; Market Segmentation; Market Targeting; Positioning.