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Market segmentation : how to do it, how to profit from it /
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons,
©2013.
|
| Edición: | Revised 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Market segmentation : |b how to do it, how to profit from it / |c Malcolm McDonald and Ian Dunbar. |
| 250 | |a Revised 4th ed. | ||
| 260 | |a Chichester : |b John Wiley & Sons, |c ©2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Market segmentation : the bedrock of successful marketing -- Preparing for segmentation : additional guidelines for success -- Fast tracking through the segmentation process -- Determining the scope of a segmentation project -- Portraying how a market works and identifying decision-makers -- Developing a representative sample of different decision-makers -- Accounting for the behaviour of decision-makers -- Forming market segments out of like-minded decision-makers -- Determining the attractiveness of market segments -- Assessing company competitiveness and the portfolio matrix -- Realizing the full potential of market mapping -- Predicting channel transformation -- Setting marketing objectives and strategies for identified segments -- Organizational issues in market segmentation -- Using segmentation to improve performance : a case study. | |
| 520 | |a Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Marktnische |2 gnd | |
| 650 | 7 | |a Marketingstrategie |2 gnd | |
| 650 | 7 | |a Marktsegmentierung |2 gnd | |
| 700 | 1 | |a Dunbar, Ian, |d 1951- |1 https://id.oclc.org/worldcat/entity/E39PCjGHGXdtPJW4P947xDhwVK | |
| 758 | |i has work: |a Market segmentation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxrKPWfDKwW6vFQDbt4VP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McDonald, Malcolm. |t Market segmentation. |b 5th ed. |d Chichester : John Wiley & Sons, ©2013 |z 9781118432679 |w (DLC) 2012023996 |
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