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World class communication : how great CEOs win with the public, shareholders, employees, and the media /
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiely,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Scudder, Virgil, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjqWbvtYwqJcJxdbyjQkTb | |
| 245 | 1 | 0 | |a World class communication : |b how great CEOs win with the public, shareholders, employees, and the media / |c Virgil Scudder with Ken Scudder. |
| 260 | |a Hoboken, New Jersey : |b Wiely, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time. | |
| 520 | |a Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert i. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Scudder, Ken. | |
| 758 | |i has work: |a World class communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyPqtPfrHMXrK6vTwMRjy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Scudder, Virgil, 1950- |t World class communication. |d Hoboken, N.J. : Wiely, ©2012 |z 9781118230053 |w (DLC) 2012022660 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=918188 |z Texto completo |
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