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The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites /
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer's Electronic-Media Manual focuses on reignin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beverly, MA :
Rockport Publishers,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Title
- DedicatIon
- Contents
- Preface: Reflections on Electronic Media
- Introduction: Twelve Fundamentals
- 1. Know the Material
- 2. Know the Audience
- 3. Understand the Scope
- 4. Understand the Final Production
- 5. The Fold
- 6. Adaptability
- 7. Rough It Out
- 8. It�s All Type and Image
- 9. Use a Grid
- 10. Contrast, Contrast, Contrast
- 11. Interface Unity
- 12. Interface Variety
- Chapter 1: The Digital Realm
- The Online Experience
- Users
- Interactivity
- Navigation and Metaphors
- Chapter 2: Managing the DesignTeam Roles
- The Design Process
- Structure and Sequence
- Concept and Testing
- Chapter 3: Format + Layout
- The Format
- Composition Basics
- Composition Tools
- Visual Relationships and Contrasts
- Dynamics
- Chapter 4: Typography
- Type Primer
- Permutations and Sizes
- Designing with Type
- Nuances
- Chapter 5: Color + Pattern
- Seeing and Making Color
- Working with Color
- Texture and Pattern
- Visual Properties
- Chapter 6: Image + Illustration
- Image Modality
- Imagined Worlds
- The Language of ImagesPushing Boundaries
- Chapter 7: The Online Brand
- Brand Basics
- Look and Feel
- Engagement
- Appendixes
- Glossary
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Bibliography
- Contributors
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X