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People, Preferences & Prices : Sequencing The Economic Genome Of The Consumer Mind.
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sharjah :
Bentham Science Publishers,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Galanter, Eugene. | |
| 245 | 1 | 0 | |a People, Preferences & Prices : |b Sequencing The Economic Genome Of The Consumer Mind. |
| 260 | |a Sharjah : |b Bentham Science Publishers, |c 2011. | ||
| 300 | |a 1 online resource (302 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title; eBooks End User License Agreement; Dedications; Table of Content; About the Authors; Foreword; PREFACE; Acknowledgments; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Chapter0 7; Chapter 08; Chapter 09; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26; Chapter 27; Index. | |
| 520 | |a This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Microeconomics |x Psychological aspects. | |
| 650 | 6 | |a Microéconomie |x Aspect psychologique. | |
| 650 | 7 | |a Microeconomics |x Psychological aspects |2 fast | |
| 700 | 1 | |a Moskowitz, Howard. | |
| 700 | 1 | |a Silcher, Matthias. | |
| 776 | 0 | 8 | |i Print version: |a Galanter, Eugene. |t People, Preferences & Prices : Sequencing The Economic Genome Of The Consumer Mind. |d Sharjah : Bentham Science Publishers, ©2011 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=864195 |z Texto completo |
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