Freud on Madison Avenue : motivation research and subliminal advertising in America /

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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational resear...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Samuel, Lawrence R.
Format: Électronique eBook
Langue:Inglés
Publié: Philadelphia : University of Pennsylvania Press, ©2010.
Collection:EBL-Schweitzer
Sujets:
Consumer behavior > United States > History.
Advertising > United States > Psychological aspects > History.
Subliminal advertising > United States > History.
Motivation research (Marketing) > United States > History.
Consommateurs > Comportement > États-Unis > Histoire.
Publicité > États-Unis > Aspect psychologique > Histoire.
Publicité subliminale > États-Unis > Histoire.
Études de motivation (Marketing) > États-Unis > Histoire.
HISTORY > United States > 20th Century.
Advertising > Psychological aspects
Consumer behavior
Motivation research (Marketing)
Subliminal advertising
United States
"Multi-User"
History
Accès en ligne:Texto completo
Table des matières:
  • The psychology of everyday living
  • The sophisticated sell
  • The secret pitch
  • The fertile moment
  • The psychology of the world of objects.

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