Freud on Madison Avenue : motivation research and subliminal advertising in America /

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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational resear...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samuel, Lawrence R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, ©2010.
Colección:EBL-Schweitzer
Temas:
Consumer behavior > United States > History.
Advertising > United States > Psychological aspects > History.
Subliminal advertising > United States > History.
Motivation research (Marketing) > United States > History.
Consommateurs > Comportement > États-Unis > Histoire.
Publicité > États-Unis > Aspect psychologique > Histoire.
Publicité subliminale > États-Unis > Histoire.
Études de motivation (Marketing) > États-Unis > Histoire.
HISTORY > United States > 20th Century.
Advertising > Psychological aspects
Consumer behavior
Motivation research (Marketing)
Subliminal advertising
United States
"Multi-User"
History
Acceso en línea:Texto completo
Descripción
Sumario:Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Notas:OldControl:muse9780812204872.
Descripción Física:1 online resource (218 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780812204872
0812204875
1283896869
9781283896863

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