Anime's media mix : franchising toys and characters in Japan /

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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mod...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steinberg, Marc, 1977- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis : University of Minnesota Press, 2012.
Temas:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Marchandisage de personnages > Japon.
Personnages-jouets > Japon.
Personnages de bandes dessinées, dessins animés, etc. > Japon.
ART > Asian.
ART > Popular Culture.
Animated films
Animated television programs
Cartoon characters
Character merchandising
Character toys
Comic books, strips, etc.
Comic strip characters
Japan
Criticism, interpretation, etc.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.

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