Share this : the social media handbook for PR professionals /

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Chartered Institute of Public Relations
Otros Autores: Waddington, Stephen
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdon : John Wiley & Sons Ltd, 2012.
Temas:
Public relations.
Social media.
Public Relations
Social Media
Relations publiques.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.

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