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Share this : the social media handbook for PR professionals /
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdon :
John Wiley & Sons Ltd,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Share this : |b the social media handbook for PR professionals / |c Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington. |
| 260 | |a Chichester, West Sussex, United Kingdon : |b John Wiley & Sons Ltd, |c 2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future. | |
| 520 | |a Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Public Relations | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Waddington, Stephen. | |
| 710 | 2 | |a Chartered Institute of Public Relations. | |
| 758 | |i has work: |a Share this (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCDYKcqdrCkRpj7dkPRcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Share this. |d Chichester : John Wiley & Sons, 2012 |z 9781444337662 |w (DLC) 2012019131 |
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