BRICS and beyond : executive lessons on emerging markets /

With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business." ... this book is needed not only because it looks at business from the BRICS points of vi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Stephanie, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2012.
Temas:
International business enterprises > Developing countries.
Social responsibility of business > Developing countries.
Diversity in the workplace > Developing countries.
Industrial management > Developing countries.
BUSINESS & ECONOMICS > International > General.
Diversity in the workplace
Industrial management
International business enterprises
International economic relations
Social responsibility of business
BRIC countries > Foreign economic relations.
Pays du BRICS > Relations économiques extérieures.
BRIC countries
Developing countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface / by Prof Dr. Wim Naude
  • About the author
  • Introduction
  • Doing business in emerging markets : risks, opportunities and practice
  • First section: risks
  • Country risk
  • Politics and business in emerging markets
  • Corporate social responsibility
  • Ethics, transparency, and governance in emerging markets
  • Business culture
  • Cross-cultural management and people in emerging markets
  • Second section: opportunities
  • Marketing
  • Implementing marketing ideas into and from emerging markets
  • Entrepreneurship and innovation
  • Technology, innovation, and new business ventures in emerging markets
  • Third section: practice
  • Strategy and operations
  • Changing business strategies and operations in emerging markets
  • Strategic alliances
  • Western business and emerging market business : working together
  • Lessons for global business
  • What we can learn from the brics and beyond
  • Reading list
  • Glossary
  • Index.

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