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The Cochlear story /
Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that l...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Collingwood, Vic. :
CSIRO Publishing,
2012.
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| Colección: | CSIRO Publishing bright ideas.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. The beginning: a visionary entrepreneur, Paul Trainor
- 2. Also in the beginning: a visionary scientist, Graeme Clark
- 3. The champions in government: Ralph Tobias and Ian Macphee
- 4. Engineers were vital: David Money and others
- 5. A marketeer and a doctor provide evidence of demand: the market study
- 6. A prototype became commercially possible: the tiger team
- 7. Proof for the regulators: Mike Hirshorn and Dianne Mecklenburg
- 8. A global market beckoned: Ron West, Monika Lehnhardt and Sue Roberts
- 9. Without surgeons it was just clever engineering: Bill Gibson
- 10. The entrepreneur bids adieu: Paul Trainor
- 11. A global conglomerate rose and fell: Pacific Dunlop
- 12. An Asian expansion became necessary: Japan
- 13. A saving grace emerged: Catherine Livingstone
- 14. Lives were changed: Li Cunxin and his daughter
- 15. The future is promising: Chris Roberts
- 16. Software and hardware: development.