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The Cochlear story /

Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that l...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bondarew, Veronica (Autor)
Autor Corporativo: CSIRO (Australia)
Otros Autores: Seligman, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Collingwood, Vic. : CSIRO Publishing, 2012.
Colección:CSIRO Publishing bright ideas.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product's success in an international, highly competitive market, and the human drama that was experienced in achieving it. Chapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business. New from CSIRO PUBLISHING, the Bright Ideas series explores the innovation, application and continuing impact of major scientific inventions throughout history. From the compass to the bionic ear, each book will provide a fascinating and accessible story on a single invention that has changed our everyday lives.
Descripción Física:1 online resource (viii, 240 pages) : illustrations, potraits
Bibliografía:Includes bibliographical references and index.
ISBN:9780643097520
064309752X
9780643106840
0643106847
128359711X
9781283597111
0643097511
9780643097513