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Customer media in een sociaal medialandschap.

UvA Oratie Faculteit der Sociale Wetenschappen van donderdag 3 november 2011 In zijn lezing schetst Peter Kerkhof de verandering van het medialandschap sinds de oratie van Edith Smit in 2007 met indrukwekkende cijfers. Daarbij maakt hij het grote gat tussen wetenschap en praktijk zichtbaar, dat hij...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Kerkhof, Peter
Formato:	Electrónico eBook
Idioma:	Dutch
Publicado:	Amsterdam : Amsterdam University Press, 2012.
Colección:	VOR Maatschappij- en gedragswetenschappen 422.
Temas:	Relationship marketing. Customer relations > Social aspects. Customer relations > Management > Social aspects. Social media. Political science. Religion. Marketing relationnel. Médias sociaux. social media. Relationship marketing Social media
Acceso en línea:	Texto completo

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