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Social Business By Design : Transformative Social Media Strategies for the Connected Company.
From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Social Business by Design; Contents; Foreword; Introduction; Part One Adapting Organizations to the Twenty-First Century; Chapter 1 Social Media: Drivers of Global Business Opportunity; Chapter 2 Social Media: A Way of Life, a Way of Business; Chapter 3 Who's Winning in Social Business and Why; Chapter 4 The Global Business Transition to Social Media; Chapter 5 How Business Will Make the Transition; Part Two The Techniques of Social Business; Chapter 6 Social Media Marketing; Chapter 7 Social Product Development; Chapter 8 Crowdsourcing: Community-Powered Workforces.
- Chapter 9 Social Customer Relationship Management and Customer Communities: Social Customer Care; Chapter 10 Social Business Ecosystems: Engaging with Business Partners; Chapter 11 Workforce Engagement: Creating a Connected Company Using Social Business; Chapter 12 Social Business Supporting Capabilities; Part Three Social Business Design and Strategy; Chapter 13 Identifying Priorities and Planning; Chapter 14 Building Blocks: The Elements of Social Business; Chapter 15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together.
- Chapter 16 Building a Social Business Strategy: The Outputs; Chapter 17 Getting Started with Social Business; Chapter 18 Maturity: The Social Business Unit; Epilogue; Appendix: The Ten Tenets of Social Business; Notes; Acknowledgments; About the Authors; Index.