Social Business By Design : Transformative Social Media Strategies for the Connected Company.

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From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hinchcliffe, Dion
Otros Autores: Kim, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2012.
Temas:
Social media > Marketing.
Strategic planning.
Planification stratégique.
Strategic planning
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo
Descripción
Sumario:From the Dachis Group - the global leader in social business - comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Bus.
Descripción Física:1 online resource (258 pages)
ISBN:9781118286135
1118286138

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