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Facebook Marketing : an Hour a Day.
The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stor...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Treadaway, Chris. | |
| 245 | 1 | 0 | |a Facebook Marketing : |b an Hour a Day. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (362 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Facebook Marketing; Contents; Introduction; Who Should Read This Book; What Is Covered in This Book; Contacting the Authors, and Companion Websites; Final Note; Chapter 1: Welcome to the; The Humble Beginnings of Social Marketing; The Emergence of Social Networks; The Social Media Revolution Takes Over; Novelty Gone in the Post-Social Era; Chapter 2: Understanding Social Media and Facebook; Social Networks, Social Media, and the Social Graph Defined; Facebook, the Evolving Organism; Facebook Basics; Campaign Ideas; What You Want: Viral Marketing; Other Opportunities in Social Networking. | |
| 505 | 8 | |a Chapter 3: Marketing and Business Success on FacebookRight-Brain vs. Left-Brain Thinking; Overview of Social Marketing Metrics; Defining Your Facebook Presence; Your Social Media "Product"; What You'll Get in Return: The Hard and Soft Benefits of Social Media; Your Facebook To-Do List; Chapter 4: Month 1: Create the Plan and Get Started; Week 1: Lay the Groundwork; Week 2: Draft and Present the Plan; Week 3: Establish a Presence with the Facebook Profile and Friends; Week 4: Use Basic Facebook Features to Promote Yourself; Chapter 5: Month 2: Establish Your Corporate Presence with Pages. | |
| 505 | 8 | |a Week 1: Research Pages, and Set Up Your OwnWeek 2: Determine Your Content Strategy; Week 3: Add and Experiment with Content; Week 4: Promote and Engage; Week 5: Monitor and Modify the Plan; Chapter 6: Month 3: Create Demand with Facebook Advertising; Week 1: Learn the Basics of Facebook Advertising; Week 2: Build the Dashboard and Collect Data; Week 3: Refine Your Campaign Using A/B and Multivariate Testing; Week 4: Analyze and Adjust the Campaign; Chapter 7: Beyond Pages: Groups, Apps, Social Plugins, and Mobile; Groups for Business; Facebook Default Apps; Third-Party Apps; Social Plugins. | |
| 505 | 8 | |a Create Your Own AppFacebook Mobile for Business; Chapter 8: The Analytics of Facebook; Keep Score with Metrics and Monitoring; Measure Your Facebook Marketing with Insights; The Importance of Derivative Statistics; Advanced Statistical Analysis; When the Standard Facebook Experience Isn't Quite Enough: Landing Pages; Chapter 9: Addressing Common Marketing Problems; My Fan Page Won't Grow, and My Fans Can't See My Content; Creating Appropriate Content for International Audiences; Managing Negative Comments and Feedback; Can't Measure, Determine ROI, or Understand Metrics. | |
| 505 | 8 | |a Reach Business Customers on FacebookMigrate Fans from One Page to Another; Low Response Rates for Facebook Advertising; Chapter 10: Unique Facebook Marketing Scenarios; Businesses Appealing to Tourists; Religious Organizations; Government; Nonprofits; Education; Startups; Chapter 11: Facebook in the Future; Question 1: Walled Garden?; Question 2: Privacy?; Question 3: Personal Data?; Question 4: Facebook Pages?; Question 5: Gamification?; Question 6: F-Commerce?; Question 7: Facebook Mobile?; Question 8: Businesses on Facebook?; Question 9: Third-Party Apps?; Question 10: Monetizing? | |
| 520 | |a The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing eff. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 630 | 0 | 0 | |a Facebook (Electronic resource) |
| 630 | 0 | 7 | |a Facebook (Electronic resource) |2 fast |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social networks |x Computer network resources. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social networks |x Computer network resources |2 fast | |
| 700 | 1 | |a Smith, Mari. | |
| 758 | |i has work: |a Facebook marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG3Jkrhq4vgkqxbKv7tfC3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Treadaway, Chris. |t Facebook Marketing : An Hour a Day. |d Hoboken : John Wiley & Sons, ©2012 |z 9781118147832 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=821834 |z Texto completo |
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