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Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms.

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Griffin, Abbie
Otros Autores: Price, Raymond, Vojak, Bruce
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Palo Alto : Stanford University Press, 2012.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electro.
Descripción Física:1 online resource (238 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780804783323
0804783322