The Digital Business Start-Up Workbook : the Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit.

A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-upsUsing a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial jou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rickman, Cheryl
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2012.
Temas:
Electronic commerce.
New business enterprises.
Business planning.
Entrepreneurship.
Business.
Commerce électronique.
Nouvelles entreprises.
Electronic commerce
New business enterprises
Acceso en línea:Texto completo
Tabla de Contenidos:
  • THE DIGITAL BUSINESS START-UP WORKBOOK; Contents; Dedication and Acknowledgements; Foreword; Introduction: Generation Entrepreneur: Open For Business; Part 1: Starting Up Your Own Digital Business; Step One: The Big Idea
  • Create and Evolve Your Concept; Step Two: Choose Your Business Model; Step Three: Assess Viability and Create A Customer-Centric Business Plan; Step Four: Fund Your Venture; Part 2: Building Your Business; Step Five: Build Your Website; Step Six: Build Your Mobile App And Mobile-Friendly Site; Step Seven: Build Your Team; Step Eight: Build Your Brand.
  • Part 3: Running And Growing Your BusinessStep Nine: Effective Online Marketing; Step Ten: Measure and Improve your Marketing and Website Performance; Step Eleven: Creating a Buzz Using People Power; Step Twelve: Selling Up; The Definitive Online Business Success Checklist; About Cheryl Rickman; References; Index.

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