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The Digital Business Start-Up Workbook : the Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit.
A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-upsUsing a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial jou...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Rickman, Cheryl. | |
| 245 | 1 | 4 | |a The Digital Business Start-Up Workbook : |b the Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (312 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a THE DIGITAL BUSINESS START-UP WORKBOOK; Contents; Dedication and Acknowledgements; Foreword; Introduction: Generation Entrepreneur: Open For Business; Part 1: Starting Up Your Own Digital Business; Step One: The Big Idea -- Create and Evolve Your Concept; Step Two: Choose Your Business Model; Step Three: Assess Viability and Create A Customer-Centric Business Plan; Step Four: Fund Your Venture; Part 2: Building Your Business; Step Five: Build Your Website; Step Six: Build Your Mobile App And Mobile-Friendly Site; Step Seven: Build Your Team; Step Eight: Build Your Brand. | |
| 505 | 8 | |a Part 3: Running And Growing Your BusinessStep Nine: Effective Online Marketing; Step Ten: Measure and Improve your Marketing and Website Performance; Step Eleven: Creating a Buzz Using People Power; Step Twelve: Selling Up; The Definitive Online Business Success Checklist; About Cheryl Rickman; References; Index. | |
| 520 | |a A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-upsUsing a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs. Online extras like downloadable templates, exercises. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 4 | |a Business planning. | |
| 650 | 4 | |a Entrepreneurship. | |
| 650 | 4 | |a New business enterprises. | |
| 650 | 4 | |a Business. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Rickman, Cheryl. |t Digital Business Start-Up Workbook : The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit. |d Hoboken : John Wiley & Sons, ©2012 |z 9780857082855 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=822061 |z Texto completo |
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