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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xvi, 272 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 245-258) and index. |
| ISBN: | 9781118226339 111822633X 9781118239650 1118239652 9781118264232 1118264231 |