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Neuromarketing in the B-to-B-Sector.

HauptbeschreibungBusiness administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few ye...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gentner, Friedrich
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2012.
Temas:
Acceso en línea:Texto completo