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Women and Mass Consumer Society in Postwar France.

Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pulju, Rebecca J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2011.
Colección:Cambridge books online.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Pulju, Rebecca J. 
245 1 0 |a Women and Mass Consumer Society in Postwar France. 
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505 0 |a Cover; Women and Mass Consumer Society in Postwar France; Title; Copyright; Dedication; Contents; Figures and Tables; Acknowledgments; Abbreviations; Introduction; THE CONSENSUS FOR MODERNIZATION: STATE PLANNING; THE ROLE OF THE CITIZEN CONSUMER; WOMEN'S CITIZENSHIP, "NORMALCY," AND THE BABY BOOM; ORGANIZATION OF THE BOOK; 1: Consumers for the Nation: Women, Politics, and Citizenship; CREATING A VOICE FOR THE CONSUMER; DEFINING WOMEN'S CITIZENSHIP; THE POLITICS OF EVERYDAY LIFE; 2: The Productivity Drive in the Home and Gaining Comfort on Credit; PRODUCTIVITY IN THE HOME. 
505 8 |a THE CONSUMER CREDIT DEBATEEDUCATING CITIZEN CONSUMERS AND ADVOCATING THE "MODERN FORM OF SAVING"; THE COST OF CREDIT AND THE EXPANSION OF THE MARKET; 3: For Better and For Worse: Marriage and Family in the Consumer Society; CHOOSING HOME AND FAMILY; DEFINING NEW NEEDS AND DRIVING ECONOMIC CHANGE; THE DESIRE FOR DURABLES AND STRUCTURAL CHANGE IN RURAL FRANCE; SPENDING MONEY ON THE HOME; LIBERATION THROUGH DOMESTIC CONSUMPTION?; 4: "Can a Man with a Refrigerator Make a Revolution?": Redefining Class in the Postwar Years; STANDARDIZED LIVING IN THE CLASSLESS SOCIETY; THE NEW MIDDLE CLASS. 
505 8 |a WORKING WOMEN: "THIS MACHINE, SHE'S A SOCIALIST"THE DEMOCRATIZATION OF MODERNITY; 5: The Salon des arts ménagers: Learning to Consume in Postwar France; THE EVOLUTION OF THE SALON DES ARTS MÉNAGERS; CREATING CITIZEN CONSUMERS AT THE SALON DES ARTS MÉNAGERS; THE FAIRY HOMEMAKER: THE PERFECT CONSUMER; THE HOUSEWIFE SPEAKS; Epilogue; FAILED PROMISES OF EQUALITY; MAY 1968 AND THE REJECTION OF LIBERATION THROUGH CONSUMPTION; END OF THE MARKET COMMUNITY AND THE ROLE OF CONSUMER FOR THE NATION; Bibliography; Index. 
520 |a Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France. 
588 0 |a Print version record. 
504 |a Includes bibliographical references (pages 229-254) and index. 
546 |a English. 
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650 0 |a Women consumers  |z France  |x History. 
650 0 |a Consumption (Economics)  |z France  |x History. 
651 0 |a France  |x Economic conditions  |y 1945- 
650 6 |a Consommatrices  |z France  |x Histoire. 
651 6 |a France  |x Conditions économiques  |y 1945- 
650 7 |a POLITICAL SCIENCE  |x Public Policy  |x Cultural Policy.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Anthropology  |x Cultural.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Popular Culture.  |2 bisacsh 
650 7 |a Consumption (Economics)  |2 fast 
650 7 |a Economic history  |2 fast 
650 7 |a Women consumers  |2 fast 
651 7 |a France  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJd8gD4vdtqQMdQHvYqbBP 
648 7 |a Since 1945  |2 fast 
655 7 |a History  |2 fast 
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776 0 8 |i Print version:  |a Pulju, Rebecca J.  |t Women and Mass Consumer Society in Postwar France.  |d Cambridge : Cambridge University Press, ©2011  |z 9781107001350 
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