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|a Pulju, Rebecca J.
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|a Women and Mass Consumer Society in Postwar France.
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|a Cambridge :
|b Cambridge University Press,
|c 2011.
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300 |
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|a 1 online resource (276 pages)
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|a text
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|a Cover; Women and Mass Consumer Society in Postwar France; Title; Copyright; Dedication; Contents; Figures and Tables; Acknowledgments; Abbreviations; Introduction; THE CONSENSUS FOR MODERNIZATION: STATE PLANNING; THE ROLE OF THE CITIZEN CONSUMER; WOMEN'S CITIZENSHIP, "NORMALCY," AND THE BABY BOOM; ORGANIZATION OF THE BOOK; 1: Consumers for the Nation: Women, Politics, and Citizenship; CREATING A VOICE FOR THE CONSUMER; DEFINING WOMEN'S CITIZENSHIP; THE POLITICS OF EVERYDAY LIFE; 2: The Productivity Drive in the Home and Gaining Comfort on Credit; PRODUCTIVITY IN THE HOME.
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|a THE CONSUMER CREDIT DEBATEEDUCATING CITIZEN CONSUMERS AND ADVOCATING THE "MODERN FORM OF SAVING"; THE COST OF CREDIT AND THE EXPANSION OF THE MARKET; 3: For Better and For Worse: Marriage and Family in the Consumer Society; CHOOSING HOME AND FAMILY; DEFINING NEW NEEDS AND DRIVING ECONOMIC CHANGE; THE DESIRE FOR DURABLES AND STRUCTURAL CHANGE IN RURAL FRANCE; SPENDING MONEY ON THE HOME; LIBERATION THROUGH DOMESTIC CONSUMPTION?; 4: "Can a Man with a Refrigerator Make a Revolution?": Redefining Class in the Postwar Years; STANDARDIZED LIVING IN THE CLASSLESS SOCIETY; THE NEW MIDDLE CLASS.
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505 |
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|a WORKING WOMEN: "THIS MACHINE, SHE'S A SOCIALIST"THE DEMOCRATIZATION OF MODERNITY; 5: The Salon des arts ménagers: Learning to Consume in Postwar France; THE EVOLUTION OF THE SALON DES ARTS MÉNAGERS; CREATING CITIZEN CONSUMERS AT THE SALON DES ARTS MÉNAGERS; THE FAIRY HOMEMAKER: THE PERFECT CONSUMER; THE HOUSEWIFE SPEAKS; Epilogue; FAILED PROMISES OF EQUALITY; MAY 1968 AND THE REJECTION OF LIBERATION THROUGH CONSUMPTION; END OF THE MARKET COMMUNITY AND THE ROLE OF CONSUMER FOR THE NATION; Bibliography; Index.
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|a Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
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588 |
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|a Print version record.
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504 |
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|a Includes bibliographical references (pages 229-254) and index.
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546 |
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|a English.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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0 |
|a Women consumers
|z France
|x History.
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650 |
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0 |
|a Consumption (Economics)
|z France
|x History.
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|a France
|x Economic conditions
|y 1945-
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650 |
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|a Consommatrices
|z France
|x Histoire.
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651 |
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|a France
|x Conditions économiques
|y 1945-
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650 |
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|a POLITICAL SCIENCE
|x Public Policy
|x Cultural Policy.
|2 bisacsh
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|a SOCIAL SCIENCE
|x Anthropology
|x Cultural.
|2 bisacsh
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|a SOCIAL SCIENCE
|x Popular Culture.
|2 bisacsh
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|a Consumption (Economics)
|2 fast
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|a Economic history
|2 fast
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650 |
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|a Women consumers
|2 fast
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651 |
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|a France
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJd8gD4vdtqQMdQHvYqbBP
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648 |
|
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|a Since 1945
|2 fast
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655 |
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|a History
|2 fast
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758 |
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|i has work:
|a Women and mass consumer society in postwar France (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGBGkyByHDdg3RXQjRkKJP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Pulju, Rebecca J.
|t Women and Mass Consumer Society in Postwar France.
|d Cambridge : Cambridge University Press, ©2011
|z 9781107001350
|
830 |
|
0 |
|a Cambridge books online.
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856 |
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