Statistical methods in customer relationship management /
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...
Clasificación: | Libro Electrónico |
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Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Chichester, West Sussex, United Kingdom :
Wiley,
2012.
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
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por Kumar, V., 1957-
Publicado 2012
Texto completo (Requiere registro previo con correo institucional)
Publicado 2012
Electrónico
eBook