Statistical methods in customer relationship management /

Mostrar otras versiones (1)

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumar, V., 1957-
Otros Autores: Petersen, J. Andrew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, 2012.
Temas:
Customer relations > Management.
Customer relations > Management > Statistical models.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Introduction
  • CRM in action
  • Customer acquisition
  • Customer retention
  • Balancing customer acquisition and customer retention
  • Customer churn
  • Customer win-back
  • Implementing CRM models
  • Future of CRM models.

Ejemplares similares