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Seducing the Subconscious : the Psychology of Emotional Influence in Advertising.
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication.
- 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index.