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Seducing the Subconscious : the Psychology of Emotional Influence in Advertising.
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Heath, Robert. | |
| 245 | 1 | 0 | |a Seducing the Subconscious : |b the Psychology of Emotional Influence in Advertising. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (262 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication. | |
| 505 | 8 | |a 13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index. | |
| 520 | |a Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Emotions. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Emotions |2 fast | |
| 758 | |i has work: |a Seducing the subconscious (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGP6Tg8CKdtrjJhtPptPKm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Heath, Robert. |t Seducing the Subconscious : The Psychology of Emotional Influence in Advertising. |d Hoboken : John Wiley & Sons, ©2012 |z 9780470974889 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=879008 |z Texto completo |
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