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The Handbook of Global Health Communication.
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social changeBrings together 32 contributions from well-respected scholars and practitioners in the field...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Handbook of Global Health Communication; Contents; Notes on Contributors; Acknowledgments; Introduction; Part I Perspectives on Communication and Global Health; 1 Theoretical Divides and Convergence in Global Health Communication; 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices; 3 Rethinking Health Communication in Aid and Development; 4 Toward a Global Theory of Health Behavior and Social Change; Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context; 5 The Impact of Health Communication Programs.
- 6 Promoting Health through Entertainment-Education Media: Theory and Practice7 Interpersonal Health Communication: An Ecological Perspective; 8 Community Health and Social Mobilization; 9 Health, News, and Media Information; 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua; 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix; 12 Global E-health Communication; 13 Managing Fear to Promote Healthy Change; 14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS.
- Part III Case Studies of Applied Theory and Innovation15 Mobile Phones: Opening New Channels for Health Communication; 16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research; 17 Participatory Health Communication Research: Four Tools to Complement the Interview; 18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration; 19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Influenza Control.
- 20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People; 22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India; 23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach; 24 Positive Deviance, Good for Global Health.
- 25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States26 "Children can't wait": Social Mobilization to Secure Children's Rights to Social Security; Part IV Crosscutting Issues; 27 Capacity Building (and Strengthening) in Health Communication: The Missing Link; 28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership; 29 Communication and Public Health in a Glocalized Context: Achievements and Challenges; Part V Conclusions: Rethinking the Field.