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Review of Marketing Research, 4.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles, RMR publishes longer chapters that are not...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk :
Emerald Group Publishing,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Review of Marketing Research; Ad Hoc Reviewers; Contents; Review Of Marketing Research: Taking Stock; Contents, Volume 1; Contents, Volume 2; Contents, Volume 3; Chapter 1 . Formal Choice Models Ofinformal Choices: What Choice Modeling Research Can(and Can't) Learn from Behavioral Theory; Chapter 2. How Much To Use?: An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity; Chapter 3. Integrating Purchase Timing, Choice, And Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications.
- Chapter 4. Brand Extension Research: A Cross-Cultural PerspectiveChapter 5. A Review Of Eye-Tracking Research In Marketing; Chapter 6. Role Theory Approaches For Effectiveness Of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions; Chapter 7. Designing Price Contracts For Procurement And Marketing Of Industrial Equipment; About The Editor And Contributors.