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Review of Marketing Research, 4.

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles, RMR publishes longer chapters that are not...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk : Emerald Group Publishing, 2008.
Temas:
Acceso en línea:Texto completo