Review of Marketing Research, 4.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles, RMR publishes longer chapters that are not...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Armonk :
Emerald Group Publishing,
2008.
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Temas: | |
Acceso en línea: | Texto completo |