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Review of Marketing Research, 6.
The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk :
Emerald Group Publishing,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- cover; Half-title; Title; Copyright; Editoral Board; Reviewers; Contents; Review of Marketing Research: Analyzing Accumulated Knowledge and Influencing Future Research; Contents, Volume 1; Contents, Volume 2; Contents, Volume 3; Contents, Volume 4; Contents, Volume 5; 1. A Review of Prior Clasifications of Purchase Behavior and a Proposal for a New Typology; 2. Measuring Customer Lifetime Value: Models and Analysis; 3. Learning Models; 4. Customer Co-Creation: A Typology and Research Agenda.
- 5. Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives: Combining Research and Practice Perspectives6. Service -Dominant Logic: A Review and Assessment; 7. Marketing in a World with Costs of Price Adjustment; About the Editor and Contributors.