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Review of Marketing Research, 6.

The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk : Emerald Group Publishing, 2010.
Temas:
Acceso en línea:Texto completo