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Review of Marketing Research, 6.
The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk :
Emerald Group Publishing,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Review of Marketing Research, 6. |
| 260 | |a Armonk : |b Emerald Group Publishing, |c 2010. | ||
| 300 | |a 1 online resource (217 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a cover; Half-title; Title; Copyright; Editoral Board; Reviewers; Contents; Review of Marketing Research: Analyzing Accumulated Knowledge and Influencing Future Research; Contents, Volume 1; Contents, Volume 2; Contents, Volume 3; Contents, Volume 4; Contents, Volume 5; 1. A Review of Prior Clasifications of Purchase Behavior and a Proposal for a New Typology; 2. Measuring Customer Lifetime Value: Models and Analysis; 3. Learning Models; 4. Customer Co-Creation: A Typology and Research Agenda. | |
| 505 | 8 | |a 5. Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives: Combining Research and Practice Perspectives6. Service -Dominant Logic: A Review and Assessment; 7. Marketing in a World with Costs of Price Adjustment; About the Editor and Contributors. | |
| 520 | |a The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Recherche. | |
| 650 | 7 | |a research (function) |2 aat | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Research |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Malhotra, Naresh K. |t Review of Marketing Research, 6. |d Armonk : Emerald Group Publishing, ©2010 |z 9780765621276 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=501524 |z Texto completo |
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