Review of Marketing Research, 6.
The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Armonk :
Emerald Group Publishing,
2010.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies. |
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Descripción Física: | 1 online resource (217 pages) |
ISBN: | 9780765621283 0765621282 9780857247285 085724728X |