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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gray, Jonathan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : NYU Press, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Acknowledgments; Introduction: Film, Television, and Off-Screen Studies; 1 From Spoilers to Spinoffs: A Theory of Paratexts; 2 Coming Soon! Hype, Intros, and Textual Beginnings; 3 Bonus Materials: Digital Auras and Authors; 4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts; 5 Spoiled and Mashed Up: Viewer-Created Paratexts; 6 In the World, Just Off Screen: Toys and Games; Conclusion: "In the DNA": Creating across Paratexts; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z; About the Author. 
520 |a It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what. 
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650 0 |a Advertising  |x Television programs  |x Social aspects. 
650 0 |a Advertising  |x Motion pictures  |x Social aspects. 
650 0 |a Television programs  |x Marketing  |x Social aspects. 
650 0 |a Motion pictures  |x Marketing  |x Social aspects. 
650 0 |a Paratext. 
650 0 |a Intertextuality. 
650 0 |a Mass media and culture. 
650 6 |a Émissions télévisées  |x Publicité  |x Aspect social. 
650 6 |a Cinéma  |x Publicité  |x Aspect social. 
650 6 |a Paratexte. 
650 6 |a Intertextualité. 
650 6 |a Médias et culture. 
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650 7 |a Intertextuality  |2 fast 
650 7 |a Mass media and culture  |2 fast 
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