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Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper /
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the yea...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jefferson, N.C. :
McFarland,
©2012.
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| Colección: | Ebook Central Academic Complete Collection
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher. |
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| Descripción Física: | 1 online resource (vii, 369 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780786486083 0786486082 1283455625 9781283455626 |
| Acceso: | Access restricted to Kwantlen Polytechnic University students, faculty and staff. |