The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results.

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The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing prosThe Financial Marketing Services Handbook, Second Edition g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ehrlich, Evelyn
Otros Autores: Fanelli, Duke
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2012.
Edición:2nd ed.
Temas:
Financial services industry > United States > Marketing.
Financial planners > Marketing.
Customer relations.
Financial services industry > Computer network resources.
Planification financière personnelle > Marketing.
Customer relations
Financial planners > Marketing
Financial services industry > Computer network resources
Financial services industry > Marketing
United States
Acceso en línea:Texto completo
Descripción
Sumario:The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing prosThe Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition.
Descripción Física:1 online resource (210 pages)
ISBN:9781118222409
1118222407

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