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Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing /
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer.